Reviewed · TOURS

Tour of Dr. Laser’s Holographic Studios and Laser Lab

★ 4.5 · 3 reviews 1 hour 30 minutes (approx.) From $50 Operated by Holographic Studios · Bookable on Viator
Book on Viator →

New York has museums for art, science, and history, but far fewer places where you can see a working laser lab below a gallery. At Holographic Studios, you’ll view celebrity portraits, sculptures, and computer-generated images, then head downstairs to see how holograms are made. I especially like the private format and the fact that you leave with your own hologram, not just a few photos.

The experience also has a warm, personal feel. Dr. Laser is witty and engaging, while Sy Rivers offers clear explanations of the gallery and lab. The main drawback is that this is a specialized subject, so casual museumgoers may find parts of the talk technical. The lab is down a short flight of stairs with no elevator.

Key Points

  • See New York’s oldest holography gallery: The collection includes celebrity portraits, sculptures, and computer-generated images.
  • Go below street level: The tour enters a working laser lab that is not open for ordinary public viewing.
  • Take home a hologram: Your admission includes a personal hologram.
  • Enjoy a private visit: Only your group takes part, allowing for questions and a more personal pace.
  • Expect a specialist’s tour: Dr. Laser and Sy Rivers explain both the art and the process behind it.
  • Plan for stairs: The subterranean lab has no elevator, so it is not suitable for every visitor.

Entering Holographic Studios on East 26th Street

Tour of Dr. Laser's Holographic Studios and Laser Lab - Entering Holographic Studios on East 26th Street

Holographic Studios sits at 240 East 26th Street in Manhattan. This is not a large museum with grand entry halls and rows of signs. You arrive at a working studio, meet your guide, and go straight into a small world devoted to holography.

That setting is part of the appeal. You are not simply looking at finished objects behind glass. You are entering the home of a long-running specialist operation, where the gallery and the laboratory are connected. The tour lasts about 90 minutes, which gives enough time for explanation without taking half a day from your New York plans.

Your mobile ticket gets you into the experience, and admission is included. The tour is offered in English and is private, meaning only your group participates. That matters here because holography can be hard to understand from a label alone. You can stop, ask questions, and let the guide adjust the explanation to your interest.

The studio is near public transportation, but transportation to and from the address is not part of the $50 price. I would allow a little extra time to reach East 26th Street, especially if you are fitting this between other Manhattan plans.

More New York City Tours:

The Gallery: Portraits, Sculptures, and Computer Images

Tour of Dr. Laser's Holographic Studios and Laser Lab - The Gallery: Portraits, Sculptures, and Computer Images

The first part takes place in the gallery, described as the world’s oldest gallery of holography. The display includes holographic portraits of celebrities, sculptures, and computer-generated images. These are not all the same kind of object, so the visit gives you a broad look at how holography can be used as both an art form and a technical process.

The best way to approach this section is to slow down. Holograms often change as you move, and the effect can be easy to miss if you glance at each piece like a standard framed picture. Your guide explains what you are seeing and why the images appear to have depth or movement.

This is where the personal nature of the tour helps. A large museum might give you a short wall label and send you on your way. Here, you can ask why one image looks different from another, how a portrait is recorded, or what makes a sculpture work as a hologram. The subject can become technical, but the guide’s humor and energy help keep the talk from feeling like a classroom lecture.

You should also set your expectations correctly. This is a specialized collection, not a broad survey of art or New York culture. If you want famous paintings, polished multimedia displays, or a large number of exhibits, this will feel small. If you enjoy unusual technology, experimental art, or the behind-the-scenes side of creative work, the gallery gives you something you will not find on a standard sightseeing route.

Downstairs to the Subterranean Laser Lab

The most unusual part of the visit is the move from the gallery to the subterranean laser lab. This is where the tour shifts from looking at finished holograms to learning how they are produced.

The lab contains the tools and accumulated work of a long career in holography. One account describes it as resembling a mad scientist’s movie set, with decades of equipment and material gathered in one place. That description gives you a useful sense of what to expect: this is a working, lived-in creative space, not a showroom designed to look tidy for visitors.

Dr. Laser explains the process and the equipment used to make holograms. The talk can be dense, especially if you have no background in optics or photography, but the private setting gives you room to ask for a simpler explanation. I would not worry about understanding every technical term. The value is in seeing the actual setting where the work happens and connecting the process to the objects upstairs.

The lab is reached by a short set of stairs, and there is no elevator. This is the most important practical limitation of the tour. Service animals are allowed, and most people can participate, but the lack of elevator access means you should consider your own mobility before booking.

Meeting Dr. Laser and Sy Rivers

Tour of Dr. Laser's Holographic Studios and Laser Lab - Meeting Dr. Laser and Sy Rivers

The character of the tour depends heavily on the guide. Dr. Laser has more than 40 years of experience in his trade and is described as an affable, witty host who keeps the explanations lively. That is useful in a subject that can quickly become technical.

Sy Rivers is also associated with the tour and has been described as offering a warm, engaging explanation of both the gallery and the lower-level lab. The available information does not set out a fixed guide schedule, so you should not assume that one particular person will lead every departure. Still, the experience is clearly built around direct contact with the people who operate the studio.

This is not a tour where you are rushed from one display to the next. The private format gives the guide room to respond to your group. If your child asks a basic question, the explanation can stay accessible. If you already know something about lasers or holography, you can ask for more detail.

That personal approach is especially useful for families. A six-year-old visitor found the subject engaging because Dr. Laser explained it in a way that held a child’s attention. I would still judge your child’s interest carefully. The tour is informative and entertaining, but it is not designed as a hands-on play space.

A completely different way to spend a day in New York City:

What You Take Home

Tour of Dr. Laser's Holographic Studios and Laser Lab - What You Take Home

The $50 admission includes a hologram for each booking experience. This is a useful touch because it gives the visit a physical ending. You are not left with only a memory card full of photos that may not capture the effect properly.

The exact form of the hologram is not specified, so do not book expecting a particular portrait, size, or design. What is clear is that you receive a hologram as part of the experience, which adds value compared with a gallery visit that ends at the exit.

I also like the way this fits the subject. A hologram is not just a souvenir with a logo stamped on it. It connects directly to the craft you have just seen and discussed. For children, it can help make an unfamiliar scientific process feel real. For adults, it gives the tour a memorable physical takeaway.

Is $50 a Fair Price?

Tour of Dr. Laser's Holographic Studios and Laser Lab - Is $50 a Fair Price?

At $50 per person, this is not the cheapest short activity in New York. You are paying for about 90 minutes, admission to a specialist gallery, access to a private laser lab, a guide’s time, and a hologram to take home.

The value looks better when you compare it with the format rather than with a standard museum ticket. A typical museum admission may cover more rooms and a larger collection, but it usually does not include personal access to a working lab or a specialist who can answer questions for your group. Here, the small scale is the point.

The price is easiest to justify if you have a real interest in science, unusual art, photography, lasers, or New York’s offbeat cultural sites. Families may also find it worthwhile because the guide can make the subject approachable and the take-home hologram gives children a clear souvenir.

The value is less certain if you are simply collecting major Manhattan sights. This tour will not replace the city’s large museums, and it may feel too technical if you prefer quick visual attractions. At 90 minutes, it is not a major time commitment, but it is still worth choosing for the subject rather than adding it at random.

Who Will Get the Most From This Visit?

Tour of Dr. Laser's Holographic Studios and Laser Lab - Who Will Get the Most From This Visit?

I would recommend this experience most strongly to:

  • People interested in holography, lasers, photography, or experimental art
  • Families with children who enjoy science and unusual museum subjects
  • Visitors who prefer small, personal tours to large public attractions
  • Repeat New York visitors looking for something outside the usual sightseeing list
  • Anyone curious about how an artistic object is made, not just how it looks

You may want to skip it if you need step-free access to every part of a tour. You may also find it less satisfying if you want a large collection, a polished modern museum, or a quick attraction that requires little explanation.

The private setting can make a big difference. With only your group present, you do not have to compete with a crowd to hear the guide or see the displays. You can also ask questions that would be difficult to fit into a scheduled public talk.

Timing, Access, and Booking Details

Tour of Dr. Laser's Holographic Studios and Laser Lab - Timing, Access, and Booking Details

The experience starts and ends at 240 East 26th Street, New York, New York 10010. No food, drink, or transportation is included, so plan those parts yourself. The mobile ticket is convenient, but confirmation can take up to 48 hours and remains subject to availability.

Free cancellation is available if you cancel at least 24 hours before the local start time. Cancellations made less than 24 hours ahead do not receive a refund, and late changes are not accepted. The experience requires good weather, and if poor weather causes cancellation, you are offered another date or a full refund.

The studio allows service animals and is near public transportation. The lab stairs are the key access issue. Since there is no elevator, contact the provider before booking if you need step-free access or have concerns about reaching the lower level.

My Recommendation for Dr. Laser’s Holographic Studios

Book this tour if you like specialist museums, hands-on explanations, and the kind of New York experience you will not find in every guidebook. The combination of the oldest holography gallery, a real subterranean laser lab, an engaging guide, and a take-home hologram gives the 90 minutes a clear purpose.

I would be more cautious if you are traveling with someone who dislikes technical subjects or cannot manage stairs. The collection is focused, and some explanations may feel beyond your background. For the right audience, though, the narrow focus is exactly what makes the visit worthwhile. At $50, it offers a personal look at a rare craft rather than another pass through a crowded attraction.

FAQ

How long does the holography tour last?

The visit lasts approximately 1 hour and 30 minutes.

Where does the experience start and end?

It starts at Holographic Studios, 240 East 26th Street, New York, NY 10010. The activity ends back at the same meeting point.

Is a hologram included in the price?

Yes. The experience includes a hologram for you to take home.

Is this a private tour?

Yes. Only your group participates in the activity.

Is the tour available in English?

Yes. The tour is offered in English.

Is the laser lab accessible by elevator?

No. The lab is downstairs, reached by a short set of stairs, and there is no elevator.

More like this

Tours, compared.

The full Tours list →
Statue of Liberty and Ellis Island Tour: All Options
★★★★★★★★★★5.0· 13,571 reviews· from $69

Statue of Liberty and Ellis Island Tour: All Options

Read our review →
New York in One Day Guided Sightseeing Tour
★★★★★★★★★★5.0· 13,166 reviews· from $99

New York in One Day Guided Sightseeing Tour

Read our review →
Central Park Pedicab Guided Tours
★★★★★★★★★★5.0· 7,108 reviews· from $38

Central Park Pedicab Guided Tours

Read our review →
Manhattan Helicopter Tour
★★★★★★★★★★4.7· 7,076 reviews· from $299

Manhattan Helicopter Tour

Read our review →
Private Central Park Pedicab Tour
★★★★★★★★★★5.0· 6,981 reviews· from $38

Private Central Park Pedicab Tour

Read our review →
9/11 Memorial, Ground Zero Tour with Optional 9/11 Museum Ticket
★★★★★★★★★★5.0· 6,381 reviews· from $39

9/11 Memorial, Ground Zero Tour with Optional 9/11 Museum Ticket

Read our review →
Hop-on Hop-off Sightseeing Tour by Open-top Bus
★★★★★★★★★★4.2· 5,863 reviews· from $44

Hop-on Hop-off Sightseeing Tour by Open-top Bus

Read our review →
Manhattan Sightseeing Helicopter Tour
★★★★★★★★★★4.8· 5,826 reviews· from $299

Manhattan Sightseeing Helicopter Tour

Read our review →
Scroll to Top

Explore New York

Pick a borough, a boat or a booking.